What do you do when your looking for a restaurant in other countries? Some may obtain travel guidebooks, gourmet guidebooks, or other books about the place they are staying, while others may do their research on the Internet at local gourmet recommendation sites. Recently, many people gather information from social networking sites, right? Perhaps each of you is looking for them by your own preferred means. In recent years, especially, there has been a great deal of information available on the Web… No, it has become more like information overload, and it may not be easy. In fact, even when we Japanese research restaurants in Japan, we usually have a difficult time because there is so much information available. We can say that in the case of Japan, the variety of food culture is quite diverse, which also adds to these factors. Of course, some people enjoy finding great stores from the flood of information. Some like to visit new restaurants, regardless of whether they are a hit or a miss. Well, while there are people who gather information on restaurants in various ways, the people who run restaurants are also researching daily on how to attract customers’ attention to their restaurants. They are always trying to find ways to improve the quality, quantity, variety, and price of their menu, as well as the services they offer to attract your interest. A recent trend regarding menu of dishes in the Japanese restaurant industry is what is called “buzz-ru menu”. In English, we can say “the menu of dishes to make a buzz”? This is the menu of dishes that aims to become major topics of conversation, mainly on social networking sites. Today, as individuals have become able to easily disseminate and collect a great deal of information, more and more people are looking for information that will attract the attention of a large number of people. The attention to such information is very high, and the publicity can be very effective. Well, then, what kind of them are likely to attract attention? It seems that the most important element of attention-grabbing menu of dishes are their “appearance”. People love to find things that have a strong visual impact on social networking sites. It could be an overwhelming amount of food, a very expensive-looking dish, or an innovative and beautiful arrangement… We know that everyone has their own tastes, but there are many very interesting things to be found. You will find something that you feel you would like to experience firsthand yourself.

In the past few years, we have seen a dramatic increase in the number of foreign visitors to Japan, especially after the Corona disaster. The restaurant industry was very much affected by the Corona disaster. With the momentum to regain it, Japanese restaurant owners are now focusing on how to make customers who actually visit their restaurants enjoy themselves and how to pass that on to the next customer. After all, for them, not having to pay for advertising is a big advantage. At the same time, it is also a great advantage to be able to directly check the reputation of one’s own store in real time, so to speak. On the other hand, customers gathering information on restaurants should also benefit greatly from them. If we can get real impressions and images/videos from people who have actually visited the restaurants, we can obtain the desired information with a higher degree of purity. Isn’t it great that information based on real experiences can now be easily collected by individuals? It would be interesting for those who are not so keen on “trendy” to try it out for themselves. This would be an opportunity for you to enjoy it in many ways.